Naturally, this made me furious. I went on a tweet rampage. I swore. F*CK YOU AND YOUR B*LLSH*T “MARKET RESEARCH”, who did you ask, BOB FROM ACCOUNTING? I did not asterisk it. The asterisk here is purely for the benefit of whoever signed up to this newsletter with a BMA email address, because the BMA does not like my potty mouth and keeps blocking these nuggets of pure gold from the heart of the medical establishment. Tune in next week to find out if I have outwitted the algorithm 😎
Anyway, it turns out it is actually dangerous for me to throw down pocket based marketing gauntlets, because none other than the Director of Political Research at YouGov follows me and, erm, is now going to run a poll on whether or not women actually do want pockets on their clothes. I am of course now terrified that there are in fact millions of inexplicable women out there who hate convenience and I will have ruined clothes for all women forever.